Last week I received a couple of fliers in the mail on the same day. As I was sorting through the mail for the recycling (credit card offers, charity solicitations, political ads, etc.), I noticed that these two looked quite similar.
At first glance, I thought, “Why would a church send two ‘welcome to the neighborhood’ fliers to the same address, one for the wife and one for the husband?” But upon further review, I saw that both were addressed to me.
Then I looked closer, and saw that the fliers were actually for two different churches in the area. Both had apparently used the same mailer service and the same template.
You would think that this website (which shall remain hyperlink-less–you can see the name on the scan by the map) would have some automatic notification when a church orders this service: “Warning: Another church in your area has recently used the same template with the same ethnically diverse group of happy people.”